Your Brand needs a Storyteller

A company often emphasize on sharing facts and figures as a marketing push. However, we as human beings live through stories, not statistics. When one hopes to build an endearing brand need to know the difference between the two and should focus on storytelling.

A  brand is full of stories that need to be told but seldom are. Stories of the journey till date, of long-serving staff, of children, of people with zeal in their veins and of the magic of success & vision. Smart brands will opt for a storyteller in 2017 to share these stories.

"A story is the success brick towards the trending Brand Goal in 2017-18"

Brands have traditionally appointed a head of communications and a head of marketing, both tasked with creating a positive brand image. There are the sales, e-commerce and digital departments that often use the collateral created by the marketing and communications functions for their work as well. While that is how most firms are organised, it may not be the most efficient method.

The departments are often too siloed to be well aligned. They may be sending out different messages in different markets. Moreover, they are regularly duplicating each other’s work. Instead of inspiring, this may even be confusing to prospective customers.

In addition to external customers, airlines also need to constantly communicate with employees leading to a positive "Internal Branding". An internal communications team often leads this. In most of the firms that Varnarup worked with for their Image Development these teams are often short-staffed. We develop the flow of communication and "ONE LANGUAGE" to your Brand.

While statistics are eye-catching, humans are emotional beings. Sharing stories is a much more compelling way to get new customers on board and employees to stay. Stories keep passengers more loyal than any offer or discount ever will!! Stories keep employees happy and motivated. 

So, what we do?

1. Gather your potential customers
2. Share your Brand Values
3. Engage customers on Social media forums
4. Make your Brand a hero to look forward to
5. Create emotional bonding with the Customer base
6. Share what you are NOT.
7. Increase the Direct word of Mouth Marketing volume!

Let us bid goodbye to traditional methods of sale generation.  

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs